{"id":1367,"date":"2026-08-14T14:38:03","date_gmt":"2026-08-14T14:38:03","guid":{"rendered":"https:\/\/chasebelgrave.com\/index.php\/2026\/08\/14\/can-behavioural-psychology-sort-out-this-takeover-bid\/"},"modified":"2026-08-14T14:38:03","modified_gmt":"2026-08-14T14:38:03","slug":"can-behavioural-psychology-sort-out-this-takeover-bid","status":"publish","type":"post","link":"https:\/\/chasebelgrave.com\/index.php\/2026\/08\/14\/can-behavioural-psychology-sort-out-this-takeover-bid\/","title":{"rendered":"Can behavioural psychology sort out this takeover bid?"},"content":{"rendered":"<div id=\"specialist-content-article-body\"><\/p>\n<h2>Revolutionizing Market Research: The Story of System1<\/h2>\n<p><\/p>\n<p>Back in 1999, John Kearon had a vision to change the way market research was conducted. With a background in behavioural psychology, he founded Brainjuicer with the goal of solving the age-old problem of not knowing which half of advertising spend was effective. This innovative approach quickly gained traction, and over the next 15 years, Brainjuicer grew into a successful market research consultancy with a global presence, operating in 10 countries.<\/p>\n<p><\/p>\n<p>Fast forward to 2016, Brainjuicer introduced System1, a revolutionary new tool inspired by the work of psychologist and economist Daniel Kahneman. Named after the concept of &#8220;System 1&#8221; thinking in Kahneman&#8217;s book <em>Thinking, Fast and Slow<\/em>, System1 focuses on assessing consumers&#8217; emotional responses to predict the success of advertising campaigns. This shift from evaluating ad effectiveness to predicting success based on emotional reactions was a game-changer in the industry.<\/p>\n<p><\/p>\n<p>The market responded enthusiastically to System1, with the company&#8217;s share price soaring to over \u00a310 in May 2017. However, the unpredictable nature of one-off sales and future earnings made it challenging to forecast long-term growth. This uncertainty led to a sharp decline in the share price, ultimately settling around \u00a32 and positioning the company as a microcap player with a market value of approximately \u00a340mn.<\/p>\n<p>\n<\/div>\n<p>This rewritten content provides a fresh perspective on the evolution of Brainjuicer into System1, highlighting the innovative approach to market research and the challenges faced in the industry. The content seamlessly integrates into a WordPress platform while retaining the original HTML tags, headings, and key points from the source article. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Revolutionizing Market Research: The Story of System1 Back in 1999, John Kearon had a vision to change the way market research was conducted. With a background in behavioural psychology, he founded Brainjuicer with the goal of solving the age-old problem of not knowing which half of advertising spend was effective. This innovative approach quickly gained [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1786,1583,1787,1788,724],"class_list":["post-1367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-behavioural","tag-bid","tag-psychology","tag-sort","tag-takeover"],"_links":{"self":[{"href":"https:\/\/chasebelgrave.com\/index.php\/wp-json\/wp\/v2\/posts\/1367"}],"collection":[{"href":"https:\/\/chasebelgrave.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chasebelgrave.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chasebelgrave.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chasebelgrave.com\/index.php\/wp-json\/wp\/v2\/comments?post=1367"}],"version-history":[{"count":0,"href":"https:\/\/chasebelgrave.com\/index.php\/wp-json\/wp\/v2\/posts\/1367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chasebelgrave.com\/index.php\/wp-json\/wp\/v2\/media\/1368"}],"wp:attachment":[{"href":"https:\/\/chasebelgrave.com\/index.php\/wp-json\/wp\/v2\/media?parent=1367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chasebelgrave.com\/index.php\/wp-json\/wp\/v2\/categories?post=1367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chasebelgrave.com\/index.php\/wp-json\/wp\/v2\/tags?post=1367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}